Facebook No Longer a Social Network But a social ECOSYSTEM
(Reference – Brian Solis)
Today at f8 in San Francisco, in front of an audience of developers, media, and partners, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg kicking things off, Facebook introduced a dozen or so new products organized into three including Facebook’s update to Login, which gives people more control over the information they share with apps, Anonymous login, which offers a way for people to log in to apps without sharing personal information from Facebook with developers, and the Audience Network, which allows advertisers to easily extend their Facebook campaigns into other mobile apps.
The theme of f8 and also Facebook’s intentionally limited vision at the conference focused on three pillars…
The goal was to help developers expedite time to market, amplify visibility in the app world, optimize user experience and increase the value of their apps by plugging into the Facebook ecosystem. And by leveraging (still not used to using this word as a verb) Parse, a mobile app development platform acquired by Facebook in 2013, developers will have an unprecedented springboard toward market acceleration and consumer prevalence.
The new Facebook Login: Letting people select what information to share with apps
Anonymous Login: A way for people to log in to apps without sharing personal information from Facebook with developers
Improved stability: A two-year stability guarantee for our core developer products
App Links: Making linking between apps easier
Message Dialog: Letting people share content from apps with friends through Facebook Messenger
Mobile Like Button: Like the Pages or content of individual apps through a native, mobile Like button
FbStart: A new program to help mobile startups grow through a package of resources and tools provided by industry leaders
Send To Mobile: An easy way for people to send an app to their phone after visiting a web site and logging in with Facebook
Audience Network: Developers now have a new way to effectively monetize mobile apps
Was f8 a 10?
If you judge success by audience response, the series of cheers and applauds that followed each announcement was certainly encouraging. While each announcement is important in its own right, in aggregate, they represent something far more profound.
The new “big blue” of the social economy has just grown up from a global social network with 1.2 billion users into a full-fledged social ecosystem. As Mark so called it, Facebook aims to build a “cross-platform platform.”
What does that mean?
It’s another way of saying social ecosystem.
What’s that mean?
In simpler terms, it means that Facebook as a platform is becoming incredibly portable and universal in pursuit of ubiquity.
Whether or not people are actually in Facebook at any one moment, with developers building apps upon the network of new tools, Facebook users carry their digital life with them. As a “cross-platform platform,” Mark’s vision is that developers can carry the power and appeal of the social graph seamlessly across IoS, Android, Microsoft, and others.
Take a look at Facebook’s list of new products again and what follows will make even more sense.
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