Yandex : the Search Engine giant in Russia.
Conquering Russia and Limiting Google ( Refrence: wikipedia and east west digital news)
Yandex (Russian: Яндекс) is a Russian Internet company which operates the largest search engine in Russia with about 60% market share in that country. It also develops a number of Internet-based services and products. Yandex ranked as the 4th largest search engine worldwide, based on information from Comscore.com, with more than 150 million searches per day as of April 2012, and more than 50.5 million visitors (all company’s services) daily as of February 2013. The company’s mission is to provide answers to any questions users have or think about (explicit or implicit). Yandex also has a very large presence in Ukraine and Kazakhstan, providing nearly a third of all search results in those markets and 43% of all search results in Belarus.
The Yandex.ru home page has been rated as the most popular website in Russia. Yandex attracts more than 56 million users from all over the world. The web site also operates in Belarus, Kazakhstan, Ukraine and Turkey. Another company, Yandex Labs, is a wholly owned division of Yandex that is located in the San Francisco Bay Area.
Since 2002, Yandex has established itself as the leader of the online search market in Russia. Not only did it leave its Russian competitors in the dust – nowadays Mail.ru commands less than 8% of the search market and Rambler less than 2% – it has also successfully resisted Google’s offensive.
Technologically, the initial Yandex advantage was to have been specially designed for search in Russian, with all its linguistic specificities.
Google launched its Russian-language search engine in 2001, but it opened its first office in Russia and introduced Russian-language morphology-based search capabilities only in 2006. Like most US web giants, Google did not or could not consider Russia as a priority market in its early international development plans. This left Yandex some time to firmly establish itself on the local market.
However, in the mid-2000s, Google began to assert itself more aggressively in Russia. “Google raised its market share from 6% to 18% and ours fell from 60% to 51%,” Yandex CEO Arkady Volozh recalled in an interview last year. “It was really scary. We moved with a counter attack before they could take Moscow, as it were. By the end of 2008, Yandex search had changed radically and in 2009, in my view, we got ahead of Google in many aspects.”
After 2008, Google stopped gaining market share, in spite of growing marketing efforts. In 2010, its position even dropped 1.9 points to 21.5% of the market.
“Yandex made substantial improvements in regional search parameters to show different, more relevant results for users in different cities,” Volozh added. “While international search engines differentiate countries, we focus different cities. Our main breakthrough, however, came in December, 2009, when we integrated the Matrixnet search platform which allows Yandex to analyze not just hundreds, but thousands of factors. It’s like a new telescope for astronomers, delivering a resolution several times higher than the one of competing analogues.”
“Although the capitalizations of Yandex and Google are of different orders of magnitude, the engineering and innovation potential of their respective R&D departments are comparable,” confirmed Sergey Kuznetsov of the Yandex Department at HSE‘s School of Applied Mathematics and Information Science in an exchange with East-West Digital News. “In some directions, Yandex is even ahead of Google, for example, the Yandex real-time traffic monitoring service launched 4 years before Google could offer a similar service to its Russian users.”
Liks : http://www.ewdn.com/2011/05/19/yandex-vs-google-why-the-us-giant-failed-to-conquer-russia/
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